As the summer months start to loom over the horizon, gym memberships start to skyrocket as people are looking to get in shape for holidays, festivals and parties. Despite this, gym owners’ priority should be focused on the customer’s experience and whether they are getting the best service for their membership. Not only is improving customer experience important for them to keep visiting your gym, but this will also encourage more people to come visit too. Whether you are a commercial or small independent gym, there are a number of things you can do to enhance the customer experience.
From having an air conditioning service to COVID-19 procedures, here are just a few ways you can make working out even better for your customers!
COVID-19 Guidelines
As we are now starting to see the end of the pandemic, more people are starting to regain their confidence when it comes to visiting public areas. Still though, some may be discouraged from visiting the gym because all of the equipment requires some form of contact with our hands. One way to combat this is by having disinfectant spray and cloth located around your gym so that members can wipe down the machinery after their use. It is also important that several bins are located around the gym for the members to actually dispose of the paper towels. As a result of putting coronavirus measures in place, customers will feel encouraged to visit your gym once again.
Air Conditioning
Getting all hot and sweaty is simply a product of working out, so it’s important to have working air conditioning that will allow your members to cool down. Having weak air conditioning means that your customers might get too hot and uncomfortable, perhaps deterring them from visiting again. If you notice that your air conditioning is not working at peak performance, it might be a good idea to think about air conditioning maintenance or repair to ensure your customers are at a comfortable temperature.
Offer the Basics
Although your members will pay a fee to use your facilities, they should also expect to have certain provisions for free. For instance, having several water fountains around the gym allows members to stay hydrated during their workout. Furthermore, having lockers and changing rooms means that your customers are assured that their items are safe whilst working out.
If you believe that you’re due an air conditioning repair at your gym, then Mitchell’s could be the company for you. Operating in Gloucester, we know what it takes to breathe some life back into your air conditioning unit so your members can be comfortable whilst working out. If you’re looking for air conditioning services in your commercial or industrial building, we have got you covered. To find out more about the products and services we offer, get in touch with our team today!