A display refrigerator displays your cooled products to your customers. When properly used, it can be a wonderful way to increase sales and promote impulse buys. In this article, we’ll give you some tips on how to make that happen.
Place Expensive Items At Eye Level
If the fridge is a tall one, the three shelves around eye height should be filled with your best products and the ones that make you the most money. This will be what people see first and it will entice them to buy these products first.
Use Attractive Colours
People are drawn by colours, but certain colours, such as yellow, red, and green, are more appetising and stimulate hunger than blue or white. You can use this to help create a better display in your cold case. If your display fridge is lower, such as for cakes or meats, try laying out red or green mats below the food to draw the eye and enhance items that may not be as attractive.