As we are now seeing the end of lockdown measures, more and more people are starting to regain confidence when it comes to visiting retail stores. If you own a retail store, it is in your best interests to try and entice more customers into the business. There are several modifications you can make to improve the footfall in your store.
From using a retail fridge to having coronavirus procedures in place, here are just a few ways in which you can bring more customers into your store.
Shop Safely
Although some people may have found their confidence when it comes to shopping post-COVID-19, other people may feel anxious at the thought of visiting public areas. Whilst you cannot completely stop the spread of the virus, you can implement certain precautions around your store to show that you have made a conscious effort to help mitigate the spread. For instance, having hand sanitisers and face masks available throughout the store will encourage customers to visit once again as they know they can shop safely.
Commercial Fridges
Another way to drive more customers into your store is by having a commercial fridge installed. By doing so, this means that the food and drink that you stock are fresh. Having gone-off food is unhygienic and can leave your retail store with a low rating from the Food Standards Agency. Also, retail fridges are a great way for you to exhibit the products you have on sale to your customers. These fridges are particularly useful as they have different shelves and lights inside, so customers can see exactly what you have to offer. If customers can see your products are stored in a cool and chilled environment then they are likely to see your store as a reliable place to purchase products.
Improve the Ambience
One way of enticing more customers into the business is by creating an engaging environment that is comfortable. For instance, having music, lighting, decor and scents can improve the customer experience. If the atmosphere of your store is quiet and awkward, then people may feel discouraged from visiting again. Another way of improving the ambience is by ensuring that the shop is clean and organised at all times, as this goes a long way to contributing to a good customer experience.
If you’re looking for a retail fridge for your store, then Mitchell’s are the company for you. Working in Gloucester, we know what it takes to provide refrigeration that you can trust. Whether it be commercial or restaurant fridges, we have a wealth of experience when it comes to installing and servicing fridges. To find out more about the products and services we provide, then get in touch with our team today!